In Mailbot, you will see variables or need to use variables to edit your emails. A variable is an element or factor that is liable to change according to the subject. Here is the list of variables supported in Mailbot:


1. Customer


{{ customer.first_name }} : Customer's first name

{{ customer.last_name }} : Customer's last name

{{ customer.email }} : Customer's email address 


2. Shop

 

{{ shop.name }} : Name of the current shop that is using Mailbot

{{ shop.domain }} : Domain of current shop that is using Mailbot

{{ shop_owner.first_name }} : Shop owner's first name

{{ shop_owner.last_name }} : Shop owner's last name

{{ shop_owner.full_name }} : Shop owner's full name

{{ shop_owner.title }} : Shop owner's title (Eg: Founder, Co-founder, CEO,...)

3. Sender Information

{{ sender.title }} : Sender's title
{{ sender.name }} : Sender's full name

4. Advanced Variable types:

a. {{ variable name | default("content") }}: Each variable can be edited like this. Simply said, you can add the part | default("content") after the name of your variable, so when there is no data to show for the variable, the app will show the content instead. 


Below is the example when you use the variable {{ customer.first_name | default("there") }} instead of {{ customer.first_name }}. When there is no data to show for the customer first name field, the app will show the "there" text instead. 


new variable
b. {{ checkout.recovery_url }}: This specific variable is only available on the abandoned cart automation campaign. It can be to fill in URL Address field, so when a customer clicks on the corresponding CTA button, he will be redirected to his cart page.


abandoned cart


Tips: You can easily find your generated variables by clicking on the line: How do I personalize emails? on the Email Editor tab:


variables 

More Instruction Tutorials of Mailbot can be found here. We hope Mailbot will be your helpful Email Marketing assistant!

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