In Mailbot, you will see variables or need to use variables to edit your emails. A variable is an element or factor that is liable to change according to subject. Here is the list of variables supported in Mailbot:


1. Customer

 

{{ customer.first_name }} : Customer's first name

{{ customer.last_name }} : Customer's last name

{{ customer.email }} : Customer's email address 

 

2. Shop

 

{{ shop.name }} : Name of the current shop that is using Mailbot

{{ shop.domain }} : Domain of current shop that is using Mailbot

{{ shop_owner.first_name }} : Shop owner's first name

{{ shop_owner.last_name }} : Shop owner's last name

{{ shop_owner.full_name }} : Shop owner's full name

{{ shop_owner.title }} : Shop owner's title (Eg: Founder, Co-founder, CEO,...)

 

These information can be changed in App settings. 

 

3. Product recommendation blocks

 

{{ personalized_recommendation }} : The place where you insert this variable will display recommended products based on customer's activities

{{ best_in_store }} : The place where you insert this variable will display the best selling products in store according to sales history and customer's browsing history

{{ new_arrivals }} : The place where you insert this variable will display new arrivals from store

{{ sales_return_products }} : The place where you insert this variable will display recommended products for customers who haven't visited store for 30 days, according to their activities in the past and store's recent sales history.

{{ special_offer }} :  The place where you insert this variable will display 4 suggested products based on customer's activities

{{ recommendation_gallery }} : The place where you insert this variable will display a product gallery to recommend most suitable products to customers

{{ products_info }} : The place where you insert this variable will display product information. This variable is used for Sales Nurturing campaign


4. Others


{{checkout.recovery_url}}: Cart recovery URL which redirects customers to the Checkout page to finish their abandoned cart. This is applicable for Sales nurturing campaign on Shopify platform only.

{{checkout.product.name}}: Name of the product in Abandoned cart

{{checkout.product.image}}: Image of the product in Abandoned cart

{{cross_sell_collection}}: Collection link in Collection cross-sell campaign


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