Step 1. Create a segment of customers who bough a specific product on your store.

Customers tab > Manage Segments > Create Segment > Choose "Have performed event", "Order Success" >> tick With data >> event Product >> Add Product "Jeans" to the list box

Key: Product ID can be found as following

You can also add the product ID to the list box instead �of searching every single product from the box

Step 2. Apply this segment to suitable newsletter/ campaign

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