I. Get Started
Mailbot by Beeketing is a powerful Email Marketing app that helps eCommerce business owners send weekly/monthly newsletters or personalized follow-up emails to customers.
This is a full overview about Mailbot to help you easily get started and provide everything you need to maximize the performance of this app.
II. Newsletter Campaigns & Rule-based Campaigns
1) Newsletter Campaign:
- Send one-time / weekly / monthly marketing emails to promote in-store products.
- You can use automatically generated Newsletter Bot Campaigns and/or create your own Custom Newsletters.
1.1 Newsletter Bot:
Newsletter Bot creates automated target campaigns for you every week, depending on your customers’ interests over the week or your sales history. These campains are configured by you so that every week Newsletter Bot will automatically draft emails from your pre-set options. You can preview and approve the drafts every week, or let Newsletter Bot automatically send out emails.
There are 04 types of Newsletter Bot campaigns:
- Newsletter Bot #1: New arrivals
- Newsletter Bot #2: Collection cross-sell
- Newsletter Bot #3: Promote products that can be bought again
Newsletter Bot #4: Site-wide recommendations
Tutorials to use Newsletter Bot:
- How to configure a Newsletter Bot Campaign
- How to schedule Newsletter Bot Campaigns and how it works
- How to set the Recommendation Rule (This is required, so the app can better understand your products and suggest more relevant items in emails sent to your customers)
1.2 Custom Newsletter:
Besides, Newsletter Bot's automatically generated campaigns every week, you can create one-time newsletters for all or specific segments of customers when you have a promotion or event.
2) Automation Campaign:
Mailbot provides built-in intelligent & automated Rule-based Campaigns to send triggered emails when customers enter a segment or perform an action. These campaigns are targeted based on shoppers' behaviors and interests on your store, to convert visitors into paying customers.
Similar to Newsletter Campaign, Rule-based Campaign also has both built-in campaigns already pre-written for you and custom campaigns you can create yourself:
2.1 Built-in Rule-based Campaigns:
- Automation campaign #1: Happy Email
- Automation campaign #2: Cart Abandonment
- Automation campaign #3: Win-back Email
- Automation campaign #4: Reward coupon
- Automation campaign #5: Browse Abandonment
III. Set Up General Settings:
- How to create new customer segments with Mailbot
- How to filter Unsubscribers segment with Mailbot
- How to exclude unsubscribers from all email campaigns
- How to create Store logo and Social media icons on email signature
>> Earn more, work less with MailBot - your marketing email assistant now.